Where you position your brand in the market.The main areas you want to consider includes: This will help you decide between the total overhaul path or focussing on particular areas that are no longer working. That means you need to carry out a brand audit so that you can see what is working or not working. Decide what needs changedīefore your team dives into the rebranding process, you need to decide what aspects really need to be changed. Choose your team wisely it can be helpful if team members have experience in rebranding and not just new branding and design. You can have a manager involved in the team who also has the responsibility to report back to your C-suite so ideas can be signed off. You also need to decide what areas you are going to rebrand this can be anything from a total overhaul to selective factors such as logos, colors, and so on.Īs there will likely be multiple ideas involved, you should have some form of a review and approval process too. You may have this being done inhouse, or you may outsource to a creative agency. Your first step should be to choose a team to oversee the rebranding. How do you get from strategy to design? We offer six tips to help you make those crucial decisions.Ħ Tips to Help You From Strategy to Design Once you have made the decision to rebrand, you then need to strategize ideas before moving to actual designs. While there is no set rule for this, businesses choose to rebrand every 7-10 years on average. In a fast-moving business world where visuals can play a major role, organizations will often choose to rebrand they might want to do this to raise brand awareness or simply freshen the image they portray to their customers and potential customers.

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